Privacy Policy

Your Privacy Matters to Us

At AIVI, we believe you deserve to know exactly how your personal information is used in plain, simple language. This policy explains what we collect, why we collect it, how we protect it, and how you can exercise your data privacy rights or communicate to us for redressal of your data privacy-related queries or concerns. It applies whenever you use the AIVI website, mobile app, or any of our related digital services (together, the 'Platform').

By using our Platform, you agree to the practices described in this policy. If you have any questions at any time,we're here to help,just reach out to us at dpo@apparelgroup.com..

1. A Few Key Terms

We've tried to keep this policy as jargon-free as possible, but a few terms are worth clarifying upfront. Personal Data includes any information that identifies you or could be used to identify you, such as your name, email address, phone number, or location. Processing is anything we do with your data: collecting it, storing it, using it, sharing it, or deleting it. Cookies are small files saved on your device that help the Platform remember you and work better for you. When we say 'we', 'us', or 'our', we mean AIVI and its affiliated brands and partners. When we say 'you' or 'your', we mean you, is the person using the AIVI Platform.

2.What Information Do We Collect?

We only collect information that helps us serve you better.

·Information you give us:

When you sign up, place an order, contact us, or fill in a form, you may share details such as your name, date of birth, and gender, your mobile number and email address, your delivery address, city, country, and PO Box or zip code, your nationality and country of residence, and lifestyle or demographic details. You may also share reviews, photos, feedback, or messages you post on the Platform, voice commands if you use our voice-enabled shopping features, and any correspondence you send us.

·Information we collect automatically:

When you browse or use our Platform, we automatically collect some technical information to keep things running smoothly. This includes your IP address and device details such as model, operating system, and browser type, device identifiers like IMEI and MAC address, and information about how you use the app, the pages you visit, the links you click, and the time you spend. We also collect data through cookies and similar tracking tools, which are explained in detail in Section 9.

·Payment information:

We do not store your full card number or PIN. Payments are handled by secure, certified third-party payment providers. We may, with your consent, store limited details such as your card type or last four digits to make future checkouts easier.

·Sensitive information:

We do not ask for sensitive information such as health data or biometrics unless you specifically provide it and consent to its use. In limited circumstances, we may ask for identity verification documents such as your Emirates ID or passport to comply with legal or regulatory requirements and we will always ask for your explicit consent before doing so. If you think we may have collected sensitive data about a child without parental consent, please contact us right away at dpo@apparelgroup.com.

3. Why Do We Collect Your Information?

Everything we collect has the purpose to serve you better. We use your information to create and manage your account, to process your orders, returns, refunds, and any rewards or benefits, and to personalise your shopping experience by showing you products and offers you'll actually love. We also use it to send you order updates, receipts, and important account notifications, to run surveys, competitions, and promotions, and to improve our app, website, and services based on how you use them. Beyond that, we use your data to detect and prevent fraud and keep your account safe, to comply with legal and regulatory requirements, and to carry out research and analytics using anonymized, aggregated data.Aggregated Data is derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.

We do not collect any Personal Data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about you. We do not collect information about your health, biometric data, criminal convictions and offences.

We may also use your data for profiling and personalization, for example, to recommend products or tailor offers to your preferences. You can object to this at any time (see Section 6). We will only send you promotional offers and news if you've opted in, and you can opt out at any time.

We collect your information from you, automatically through the Platform including cookies, our affiliates, trusted partners, or publicly available sources including Google or other browsers always for the purposes described above.

4. Your Location and Bluetooth

Our app uses location and Bluetooth features to give you a better, more personalised experience. When you're actively using the app, we use your location in real time to find the fastest delivery option for you, automatically fill in your address at checkout, and help you discover relevant products nearby. Even when you're not actively using the app, we may use your location in the background to send you personalised offers and updates relevant to where you are. In places like shopping malls, we also use Bluetooth signals from nearby devices to pinpoint your location more accurately indoors, which helps us send you more relevant in-store offers and experiences.

You're always in control. You can turn off location or Bluetooth access at any time in your device settings. Just keep in mind that some app features may not work as well without them.

5. How Do We Keep Your Information Safe?

Keeping your data safe is a top priority for us. We protect your information through encryption of your data both when it's being sent and when it's stored, strict access controls so only authorised team members can access your data, regular security audits, vulnerability checks, and independent reviews, and contractual security obligations on all third parties who handle your data on our behalf.

While we do everything we reasonably can, no system is completely foolproof. If a breach occurs that could affect you, we will notify you promptly as required by law.

One important thing: we will NEVER ask you for your card PIN, banking password, or OTP by email, phone, or message. If you ever receive such a request claiming to be from AIVI or Apparel Group, please ignore it and report it to your local authorities immediately.

6. Your Rights, You're in Control

Users may exercise the following rights in relation to their personal data by submitting a written request todpo@apparelgroup.com: the right to access personal data held about them; the right to request correction of inaccurate or incomplete data; the right to request deletion of personal data, subject to applicable legal retention obligations; the right to restrict processing in certain circumstances; the right to data portability; the right to object to processing for direct marketing or profiling purposes; and the right to withdraw consent at any time without affecting the lawfulness of prior processing. Requests will be verified before being actioned. We will respond within 30 days; where additional time is required, we will notify the user accordingly. Personal data may be updated directly through the account settings on the Platform. Users may browse certain sections of the Platform without registration.

Where we are required to collect your Personal Data in order to perform or enter into a contract with you, and you fail to provide the requested information, we may be unable to provide the requested services or fulfil our contractual obligations. In such circumstances, we may be required to suspend or cancel the relevant service. If this becomes necessary, we will notify you accordingly.

7. Links to Other Websites

Our Platform may contain links to third-party websites or applications. This Privacy Policy does not apply to those sites as each operates under its own privacy policy, which we recommend you review before providing any personal information. AIVI bears no responsibility for the privacy practices or content of third-party platforms.

8. How Long Do We Keep Your Data?

We keep your data for as long as your account is active or as long as we need it to provide our services typically up to 5 years, or longer if required by law.If you ask us to delete your account, we'll action that within 90 working days.Some data may be retained for longer where we are legally required to do so. In such cases, it will be kept securely and used only for those specific purposes. Survey data is only kept for as long as needed for the purpose it was collected. After the retention period, any remaining data is anonymised or aggregated so it can no longer be linked back to you.

9. Cookies

Please referour Cookie Policy.

10. Marketing Emails and Messages

We'd love to keep you in the loop about offers, new arrivals, and news but only if you want us to. You can opt out of marketing communications at any time by clicking 'Unsubscribe' at the bottom of any marketing email, by updating your preferences in your account settings on the Platform, or by emailing us at customercare@AIVI.com.

Even if you opt out of marketing, we'll still send you essential messages like order confirmations, delivery updates, and account security alerts — these are necessary for your service and cannot be turned off.

11. Users

Our Platform is intended for people who are 18 years of age or older, or the minimum age required to enter a legally binding contract in your country. We do not knowingly collect personal data from anyone under this age. If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us atdpo@apparelgroup.comand we will delete it promptly.

12. Deleting Your Account

You can delete your account at any time, either from your profile settings on the Platform or by emailing us atcustomercare@AIVI.com. Before you do, please note that you'll lose access to your order history, saved preferences, pending orders, returns, refunds, and any rewards or benefits. We'll process your deletion within 90 working days, though we may need to hold onto some data a little longer if required by law. If you have any open orders or unresolved issues, we may need to wait until those are resolved before completing the deletion. Should you wish to use AIVI again in the future, you'll need to create a new account. We may retain anonymized or aggregated data after deletion for research and analytics, but this can never be linked back to you personally.

13. Updates to This Policy

We may update this policy from time to time. When we do, we'll post the updated version on the Platform and let you know about any significant changes via a notice on the app or by email. The updated policy takes effect as soon as it's published, and continuing to use the Platform after that means you accept the new version.

14. When We May Share Your Information

We do not sell your personal data. Within AIVI, our affiliated brands and group companies may access your data to provide and improve our services. They may also send you marketing communications unless you opt out.We also work with service providers that help us operate the Platform, such as delivery partners, payment processors, analytics providers, and IT support teams, who are contractually bound to protect your data and use it only for the purposes we've agreed.

Our Platform uses services provided by OpenAI, including ChatGPT, to enable AI-assisted product discovery and recommendations. When you use this feature, the information you provide in your interaction with the AI assistant, such as your product queries, preferences, requirements and search criteria, may be shared with OpenAI to process your request and generate relevant product discovery or recommendation results. Relevant product and catalogue information may also be provided to OpenAI where necessary to deliver the feature. Please do not provide sensitive personal information or information that is not necessary for your product search. Your interaction with OpenAI is subject to OpenAI's applicable privacy practices. Please refer toOpenAI's Privacy Policyfor information on how OpenAI processes information relating to your interactions with its services.

Where you participate in joint promotions, loyalty programmes, or partner offers, we may share your data with the relevant business partners. If a partner collects your data directly, their own privacy policy will apply. For legal reasons, we may also share your data if required to do so by law, court order, or a government or regulatory authority, or where we genuinely believe disclosure is necessary to protect someone's safety or our legal rights including respecting the laws and sovereignty of the country in which your data is processed.

If AIVI is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction and the new owner will be bound by this policy. For anything else, we'll always ask for your consent first.

15. International Data Transfers

AIVI operates across multiple countries, which means your data may be stored or processed outside your home country, including in the UAE, other GCC countries, and India. Some of these countries may have different data protection laws to your own. Wherever your data goes, we make sure it's protected through measures like encryption, secure data centres, and standard contractual clauses with our partners. By using the Platform, you agree to this.

16. Your Consent

By continued use of our website, mobile application, or loyalty programme, you confirm that you have read and understood this Privacy Policy and agree to the collection, use, and processing of your personal information as described.

You also consent to AIVI and its affiliates, technology partners, and marketing partners contacting you via SMS, messaging apps, phone, and/or email for the purposes described in this policy. If you share information about someone else with us, you confirm that you have their permission to do so. Continuing to use the Platform after any policy update also counts as your acceptance of the revised terms.

17. Get in Touch

Have a question about your privacy? Want to exercise your rights? We'd love to hear from you. For data privacy queries, you can reach our Data Protection Officer at dpo@apparelgroup.com. For general support, our customer care team is available atcustomercare@AIVI.com. You can also write to us addressed to DPO (IT-Dept), Apparel Group, Jebel Ali Free Zone, Dubai, United Arab Emirates. We'll always do our best to respond quickly and helpfully.

Thank you for being part of the AIVI community. We're committed to keeping your trust and your data safe.

Warm regards,

The AIVI Team